![]() ![]() Candy Crush has developed a reputation as a game for non-gamers - commuters, soccer parents and so on. This interview has been edited for length and clarity. (Editor’s note: Activision Blizzard paid for this reporter to travel and board for a two-day press tour of King’s company headquarters). With further upheaval on the horizon, including changes to Apple’s data tracking policies and Microsoft’s impending acquisition of Activision Blizzard, Digiday spoke to King president Tjodolf Sommestad to learn how Candy Crush is prepared to weather these storms as it rings in its first decade. Since its acquisition by Activision Blizzard in 2016, King has gradually introduced in-game advertising into the game more recently, King has started to use Candy Crush as a staging ground for paid brand activations and celebrity tie-ins. But in-game purchases are not the only way in which Candy Crush’s creators at the Stockholm-based studio King are using the mobile game to generate revenue. ![]()
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![]() Searching or navigating the Play Store interface with the mouse and keyboard is made easy. With the installation of the Play Store on PC, you shall proceed with installing any Android apps. ![]() Click on the Play Store icon to launch it.īesides BlueStacks, PC users can choose between different Android emulators like NOX Player, Genymotion, Andy, KoPlayer, MEmu, etc. BlueStacks emulator will have Google Play Store installed by default.Allow BlueStacks to let it complete the installation on the PC and loads up.If you don’t have one, then create a new account by providing the necessary information.Upon following the on-screen instructions, click Sign in to log into your Google account.When the installation gets completed, navigate to the location to double-click on the BlueStacksInstaller.exe file. ![]() |
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